ModelLand: A Supermodel Theme Park

Tyra Banks is giving us more reason to smize...cause she is opening up a theme park called ModelLand.

In the wonderful world of "you can't make this stuff up," Tyra Banks has just announced that she has created ModelLand a "theme-park" in the Santa Monica Place shopping mall in CA, to "bring modeling to the masses."

Using the title of the book she penned, Modelland will be a 21,000-square-foot “fantasy version of the modeling world” and will let visitors “be the dream version of themselves.”

ModelLand will feature interactive entertainment, curated retail, and user-generated content that can be shared.

"My empathy for women in general increased through the experience. And now with Modelland, I’m taking it 10 steps forward, giving people the opportunity to engage with the elusive world by opening it up to everyone. Men, women, families, all generations can come and enter this model world for a day, have a fun shopping experience, and an eventful meal. This will be the first of many.”

Tyra says that huge models like Gigi and Bella Hadid may be involved in events from time to time but she emphasized that the experience is “fantasy-based” and has tapped Hollywood costume designers and stylists to create the clothing for the audience to wear.

“Modelland is going to be a place where the modeling world meets fantasy, meets entertainment, meets technology, meets retail, meets dining, meets…your fiercest best self you could ever imagine,” she told Variety.

Visitors will choose from such entertainment options as high-end dining, retail and an “elevated social media component” that will celebrate all types of beauty.

Rides will include: "whip around the runway" "death drop" and "the leg luge" which is a giant slide that takes you from the top of a 100-foot "models" leg and has you slide down into a feather boa. OK, I kid about the rides..but ya never know.

“Modelland has been 10 intense years in the making,” says Banks. “It has been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty.”

Embarking on her third year teaching at Stanford Business School, Banks concludes, “Modelland is all about celebrating your flawsome self. We are fun. We are fierce. We are fantasy. And, we are for real.”

ModelLand is set to open in late 2019 at Macerich’s Santa Monica Place, the iconic open-air shopping, dining and entertainment destination just blocks from the beach in Santa Monica...and we can't WAIT.  To Tyra..and ModelLand...just what LA needs.  We ❤️it.